SEA – Search Engine Advertising

With Google Ads, the text ads on Google, you can reach position 1 of the search results with a snap of your fingers. This position is not free; However, you only pay when prospects click on your ad. The decisive advantage compared to other methods: The interested party already expresses a need by means of a search and is therefore close to making a purchase decision. Our work begins with a Google Ads audit. Then we carry out a Google Ads optimization.

Display ads (display advertising) are graphic online advertising in the form of images, animations and videos in the Google Display Network. With these campaigns, you achieve a large reach and can tailor the ads specifically to geographic and demographic characteristics and interests. Display ads also include remarketing/retargeting: This allows you to target display ads to those users who have already visited your own website.

Google Shopping is a product search via Google. Google Shopping works differently than classic price search engines. Google does not list the articles according to the price, but according to the relevance. Thus, this tool ensures more quality in the search results. The product is also displayed as an image above the hit list, which increases the conversion rate .

Did you know that YouTube is the second largest search engine in the world and billions of videos are viewed on it every day? It goes without saying that YouTube advertising is an interesting way to publicize products and services. Visit YouTube Marketing for more information.

With off-page search engine optimization, we take external measures that increase the digital reputation of your website. This primarily means link building : We increase the number and quality of backlinks. Backlinks improve search engine rankings and direct visitors to the target page.

What else defines us? We know the ranking criteria of Google in detail. That's why penalties - i.e. sanctions that lead to a loss of visibility in search engine rankings - are not an issue for us.