Google Analytics

With the installation of Google Tracking on your website, various data will be displayed in the Google Analytics reports. The tool works via a tracking code that collects information on your website and sends it to Google Analytics. This allows us to track visitors and draw conclusions about the quality of the website based on their behavior. However, the information collected is not personal data.

Google Analytics is a powerful web analytics tool that we use to analyze visitors and determine visitor numbers. We can also use demographic characteristics to identify your target group. This is done using dimensions such as age, gender, affinity (e.g. device usage behavior) and other categories.

With the Traffic Sources report in Google Analytics, you can measure and analyze traffic from various sources. This access arises, for example, directly, via organic search, paid search, references, social media and other sources. The origin can be examined in more detail using the UTM code.

Google Analytics is also ideal for gaining information on visitor behavior. It answers questions like: «How long is the visitor on the website?», «How many pages does he look at?», «Is he new or returning?» and «What is the bounce rate?». In this way we can measure the entire flow of visitor behavior and evaluate it for each subpage.

With Google Analytics we can measure the conversions such as online sales and quantify the number of them. The conversion describes the transformation of a website visitor into a new status, for example from a prospect to a buyer. For websites without an e-commerce shop, we primarily determine the number of completed contact forms or newsletter subscriptions. The conversion rate is also an important factor . It describes the ratio of the number of transactions made to the number of visitors.

We are known for crisp, to-the-point analytics reports. We send these to our customers on a monthly basis. The reports contain clearly evaluated data that is presented in a visually appealing way. We use funnel analysis; We use it to show on which website our customers are losing prospects and how many visitors are making a purchase. After all, it is always important to us to give the customer helpful feedback and useful tips on which improvements to strive for in order to optimize the ROI.